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SATURDAY PROGRAM --- DESIGNED TO SELL YOU AUTHOR: Lisa Ann Landry -- IDG Trainer/Speaker |
It’s critical to participate on the social platforms giving you the biggest bang for your time and efforts because so many of us are the one man band. We’re pulled into many directions and have limited time and budget for marketing or for social media.
If you believe blogging is the foundation of your social media marketing and the Baskin Robbins LPS method of education based marketing is the most effective way, once you’ve dedicated time creating a wonderful gallon of ice cream (your blog) why not share little pink spoons of its juicy goodness on other social platforms?
Managing time means participating on the right social platforms. Those choices are based on your target market, the platforms they use, the platform’s demographics, its Google page rank, and which ones create high search engine optimization. Given these considerations you’re likely using the main ones Facebook, Twitter, LinkedIn, YouTubemaybe even Google+and Pinterest.
Next plan your time to start with your foundation and build out to the other platforms. You’ll need a platform to host your blog -WordPressis the way. The gurus recommend blog posting 1 to 3 times a week. Don’t get stressed Word press has a scheduler built in meaning you can create your content in advance and schedule it to post at designated intervals. HAPPY DANCING! When creating blog content allocate time to write enough so it can be scheduled to post over several weeks or months. Social audiences LOVE photos and videos so get a photo sharing account (Flicker or photo bucket) and video sharing account (YouTube or Vimeo). Plan to include content from them in your blog content.
Video posting and Tweeting are similar to blog posting they create unique time stamped and dated URLs. You may want to posts as many video as blog when you first start. Figure out how many tweets a day you can manage Twitter allows you 1000 per day (FYI – I often teach in social media just because you can doesn’t mean you should). Your FaceBook page content can index to search engines too but posting has to be frequent enough to show up so a minimum of three posts a day to your page is a good starting place.
LinkedIn is the place to grow your professional network and share your knowledge, wisdom, and expertise and boy do you have a lot of that to draw on from your life, work, and blog. It is extremely beneficial to post daily. Are you starting to see a priority system?
Although it sounds like a time vampire it’s not, especially when you have a strategy and tools. There are schedulers enabling you to post to your multiple social sites just remember your content must be valuable and relevant and a great source of that is LPS from your blog.
When you post new blog content let people know. DONT BE SALESY and PUSHY about it. Take a little pink spoon of juicy goodness from it and be enticing including the URL. Ask your Twitter fans to re-tweet. On your Facebook page try a different flavored LPS in the form of a photo, question or link to a video. LinkedIn is a good place to share a lesson learned flavored LPS from your blog & the link don’t forget to share your blog post with your LinkedIn groups.
By now you are dying to know what tool will help you schedule all your content and manage your multiple social platforms. Instead of having to sign on to each of the platforms several times a day you will be able to sign onto your selected aggregatorlike HootSuite, or TweetDeck, (all free) andmanage your account from one place.
Once you've built credibility and influence by sharing your knowledge, wisdom and expertise your community starts trusting you & asking questions about your products services. The secret sauce is the ratio of education basedmarketing content to promotions, sales and events content. You’ll have to get that from our social media training.
What are your most effective time management strategies?
